“Business owners are hard to get hold of. How do I have them return my call?”
The chances of getting a prospect on the phone for the first time are very low. Prospects these days are extremely busy leaving their voice mailboxes filled with messages from individuals they don’t know and those who provide no reason for prospect to get back to them. Don’t be like these people.
Before, sales reps needed to discover new techniques on how to get past gatekeepers. In modern telemarketing, almost 75% of the salesperson’s calls were transferred to a voicemail wherein sales reps can leave a message and a number for the decision maker to give him a call. At times, sales rep would do a request for more information type of call wherein the gatekeeper will provide the email address of the prospect and ask you to send the information for him to respond in case he’s interested.
The key to getting decision makers to return your call is to leave an interesting message that will make them think, “I would like to know more!”
Here are 2 tips on how to leave a message and how to send a follow up email that will surely make decision makers to return your call.
#1: Don’t give prospects a bad voicemail.
Here are the steps on how to leave a better voicemail.
#1: Mention the name of the person
#2: Introduce yourself and the name of the company you are calling with
#3: Say something about your company and mention ideas that might interest them. (Don’t focus too much on your product)
#4: Repeat your name, company and phone number. Speak slowly and clearly.
#5: Include the best time to reach you.
“Hi Mr. Ahmad. This is Lisa with XYZ Company. We specialize in helping companies improve their business operations. I called because we might be something that can help you run your business smoothly. The best time to reach me is from Monday to Friday, between 8AM to 5PM at my mobile number +60 12 345 678.
Again, this is Lisa with XYZ Company and my mobile is +60 12 345 678. Thanks! Talk to you soon.”
#2: Send a good follow up email.
Another approach is to send a follow up email. It works well if the prospect is hard to get hold of or was already contacted but are not returning the call.
Here’s an example of a good follow up email to reach out to prospects
#1: Make it more personal. Address the email to the right person.
#2: Wish the prospect well in your email.
#3: Say something about your company and how you can help them
#4: Include your availability and your mobile number
#5: Ask for their available time
#6: Signature includes your complete name, position in the company, the name of the company and the website. (So it’ll look for legit)
Hi Mr. Ahmad,
I hope you’re doing well.
My name is Lisa Tan with XYZ Company. We specialize in helping companies improve their business operations. I spoke with you before on how we can help you run your business operations smoothly. Just checking in to see if you have time to discuss this in further details.
The best time to reach me is from Monday to Friday, between 8AM to 5PM. My mobile number is +60 12 345 678.
Please let me know your most convenient time to discuss about this. Hoping to hear from you soon.
Marketing Associate, XYZ Company
Regardless if the sales rep chooses to leave a voicemail or send a follow up email, you must provide a reason for them to call you back. The key to having someone get back at you is to provide them with an interesting reason to do so. It doesn’t matter how convincing your message is, if you don’t provide a good reason for them to call or email back, they won’t show you any interest.
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